A nonprofit organization that provides free job training around the world, Generation LLC came to Grapevine to launch their US marketing efforts. This was the first time they had done a major marketing push in the states, and they planned to engage digital, social media and radio marketing.
Our social media strategy took place across Facebook and Instagram to procure applications from a targeted audience specific to each Generation program. Our goal was to generate traffic in the form of landing page visits and ultimately form completion. Our digital marketing process began with performing keyword research for each program, identifying the appropriate keywords that best suited a particular program, then creating search campaigns around these keywords to deliver highly relevant ads to users utilizing search engines.
(intent to apply or contact program)
Landing Page Views