The Definition Dark social is the transmission of content through links via email, instant messaging and text. I first heard the term a few months back, but it turns out it was coined in 2012 by Alexis C.
Since beginning my career in marketing, I have become an ad geek. Unlike most, I give a video more than 5 seconds to wow me before I skip it. If I’m hooked around the 10- to 15-second mark,
News flash, email marketing has not lost its relevance or power. While it’s one of the more seasoned tools, it is still one of the best ways to reach your customers – as long as you don’t spam
I recently saw a post on LinkedIn that caught my attention (a rare thing nowadays). Three paragraphs of text were highlighted and categorized by the length of each sentence. You can read the passage for yourself below. Interesting,
A Brief History of Radio There is much to say about audio advertising. From the first radio broadcast in 1906 until now, we’ve seen both an evolution of mediums and evolutionary tactics that come and go. When radio
This year marks our 20th anniversary, and we’re going platinum! In honor of our milestone, we’re pressing rewind and sharing some of our key insights with you from the past two decades. In Q1 of 2021, our team