Heard it Through the Grapevine

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From big events to small pats on the back for jobs well done, there’s always something going on and a reason to celebrate. Our State of the Grape page is your source for up-to-the moment client news and Grapevine views, with recently released articles, blogs, newsworthy announcements and more.

Things move quickly in the world of Grapevine, so check back often.
You never know what will happen next!

We answer a lot of questions from our clients about industry jargon and acronyms, so in the spirit of learning, we’ve compiled our very own marketing encyclopedia. Feel free to skip around

Video is the easiest (and most common way) your customers consume information. So, if it isn’t a regular part of your marketing, you’re missing out. Before you get scared and begin to

We’re no strangers to the changing trends of search traffic and algorithms. With over 30 clients, our team monitors daily search traffic across several industries giving us unique insight into how you

Newsflash – LinkedIn is about more than just finding a job nowadays. It’s one of the last social media platforms with any organic reach, which means you’re not paying for people to

We had a great time celebrating our 20th anniversary at Grapefest this year! Thank you to all our past and current clients, vendors and Grapes who have been part of our journey.

When was the last time you searched for your company online? If it’s been awhile, open a new tab and look yourself up. One of the first things you should see at

If you work in a marketing department or parallel to one, then you’ve probably heard the cries from your team about the changing algorithms and hard-to-keep-up-with trends. The problem we’ve observed is

We’ve all experienced an awkward encounter involving feedback at some point in time. Whether you’re the one giving it or receiving it, things can get heated fast. Here are two foolproof formulas

Grapevine Communications wins 16 Addys at AAF awards event by the Tampa Bay Business Journal Sarasota, Florida – July 29, 2022Grapevine Communications, an award-winning advertising, marketing and public relations agency based in Sarasota,

And as easy as Disney and many other storytellers make it seem, it’s challenging to navigate the elements of a memorable narrative.

The Definition Dark social is the transmission of content through links via email, instant messaging and text. I first heard the term a few months back, but it turns out it was

Since beginning my career in marketing, I have become an ad geek. Unlike most, I give a video more than 5 seconds to wow me before I skip it. If I’m hooked

News flash, email marketing has not lost its relevance or power. While it’s one of the more seasoned tools, it is still one of the best ways to reach your customers –

Only 50 yacht clubs from 14 countries world-wide have achieved ‘Platinum’ status Sarasota, Florida – March 2, 2022 – Sarasota Yacht Club has once again achieved status as a Platinum Club of the World. This

Sarasota/Bradenton, Florida – February 10, 2022 – Fawley Bryant Architecture, a full-service firm with offices in Sarasota and Bradenton, is proud to announce the promotion of Amanda Parrish to partner. As the firm’s chief operating officer, Parrish will continue to

I recently saw a post on LinkedIn that caught my attention (a rare thing nowadays). Three paragraphs of text were highlighted and categorized by the length of each sentence. You can read

Social media can be difficult to navigate. That’s why we created this in-depth e-book just for you! Download it now.

Sarasota, Florida – Grapevine Communications was thrilled to take home 16 ADDY Awards from the Suncoast Chapter of the American Advertising Federation (AAF), recognizing the creative spirit and excellence in advertising. The advertising,

A Brief History of Radio There is much to say about audio advertising. From the first radio broadcast in 1906 until now, we’ve seen both an evolution of mediums and evolutionary tactics

This year marks our 20th anniversary, and we’re going platinum! In honor of our milestone, we’re pressing rewind and sharing some of our key insights with you from the past two decades.

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