Heard it Through the Grapevine

Here's what's up

From big events to small pats on the back for jobs well done, there’s always something going on and a reason to celebrate. Our State of the Grape page is your source for up-to-the moment client news and Grapevine views, with recently released articles, blogs, newsworthy announcements and more.

Things move quickly in the world of Grapevine, so check back often.
You never know what will happen next!

There will always be conversations about the future of marketing – the next hot trend, what strategies will endure another year, and which tools are destined to fall out of favor among

At Grapevine, our team loves hearing a good story – and we’re always excited to fully develop and implement them to work toward our clients’ marketing goals. But with an overflow of

It’s a new year, which means your company’s marketing strategy for 2024 will likely include fresh approaches and ideas. In our dynamic world, where everything from the digital realm to business is

In marketing, there is no greater endorsement of a company’s products or services than the words of its consumers. Testimonials offer a unique glimpse into the real-world experiences of people who have

The social media landscape continues to evolve each year, as demand for these platforms exponentially grows and new innovations arrive on an app market now valued at over $49 billion. In fact,

Across every industry, businesses are baking video projects into their marketing strategies. Digital content is increasing rapidly in popularity and the benefits are clear and wide-ranging, from the potential to boost sales

Do Keyword Rich Domains Impact Organic SEO? Spoiler: They only work if you avoid using redirects and they have quality content. In the realm of Search Engine Optimization (SEO), strategies evolve continuously

Culture – it’s the “personality” of a company, whether we’re talking about a small local business or large corporation. Just like humans, this personality varies with each business, encapsulating a company’s beliefs,

Over the past several months, you’ve probably noticed AI tools are the topic of conversation on social media. Take your pick – Facebook, Instagram, Twitter, or LinkedIn – odds are you’ll find

Many businesses invest significant time, effort and resources into creating campaigns that resonate with their target audiences and drive results. However, despite best intentions, many make common mistakes that hinder success. Check

Disclaimer: The following blog was generated by ChatGPT and edited by a member of our team. In the wake of AI popularity, we decided to let the popular application write its own

There are hundreds (if not thousands) of digital tools available that are great for anyone in the marketing world. Because there are so many options to choose from, we’ve narrowed down a

We answer a lot of questions from our clients about industry jargon and acronyms, so in the spirit of learning, we’ve compiled our very own marketing encyclopedia. Feel free to skip around

Video is the easiest (and most common way) your customers consume information. So, if it isn’t a regular part of your marketing, you’re missing out. Before you get scared and begin to

We’re no strangers to the changing trends of search traffic and algorithms. With over 30 clients, our team monitors daily search traffic across several industries giving us unique insight into how you

Newsflash – LinkedIn is about more than just finding a job nowadays. It’s one of the last social media platforms with any organic reach, which means you’re not paying for people to

We had a great time celebrating our 20th anniversary at Grapefest this year! Thank you to all our past and current clients, vendors and Grapes who have been part of our journey.

When was the last time you searched for your company online? If it’s been awhile, open a new tab and look yourself up. One of the first things you should see at

If you work in a marketing department or parallel to one, then you’ve probably heard the cries from your team about the changing algorithms and hard-to-keep-up-with trends. The problem we’ve observed is

We’ve all experienced an awkward encounter involving feedback at some point in time. Whether you’re the one giving it or receiving it, things can get heated fast. Here are two foolproof formulas